Excellent market understanding and awareness are clearly vital to great business performance.
We have worked on a wide range of market research and market appraisal assignments for the Big Four, other professional services firms, Fortune 500 companies, global software businesses, the UK Government, the UK Research Councils, private equity and VC funds, SMEs and entrepreneurial start-ups.
Both quantitative and qualitative in nature, their objectives have been as varied as the clients for whom they have been undertaken:
The results of any market assessment project are only as good as the up-front analysis of what insights are sought from the exercise, why they are needed, and how they are to be used. We have particular expertise in devising smart ways of delivering commercial insights from non-obvious, hard to obtain, information that have delivered significant competitive advantage for our clients.