What difference does your content really make to your business development performance?
It’s comforting to think that your content marketing really does improve your firm’s BD performance. It’s equally appealing to think that your BD strategy is underpinned by a robust programme of thought leadership. Yet “Thought Leadership” is a term that has suffered from such significant definition creep in recent times as to virtually strip it of […]
Is your law firm in shape to compete?
The Winmark 2012 Looking Glass Report (available here) identifies some of the key challenges faced by General Counsel in major corporates, and their knock-on impact for the law firms who aspire to serve them. Two themes to emerge among the General Counsel surveyed were a strong desire, first, to increase their strategic influence in their organisations […]
Improving Your Pitch Win-Rate
Lohfeld Consulting’s article, “6 quick fixes that will improve your company’s win-rate” is an excellent and succinct statement of some of the critical success factors in improving a firm’s win rate. Although written with a focus on defence contracting, Bob’s tips apply across the full spectrum of bid activity. Here are a few observations on the points that […]