It’s comforting to think that your content marketing really does improve your firm’s BD performance. It’s equally appealing to think that your BD strategy is underpinned by a robust programme of thought leadership. Yet “Thought Leadership” is a term that has suffered from such significant definition creep in recent times as to virtually strip it of […]
The Winmark 2012 Looking Glass Report (available here) identifies some of the key challenges faced by General Counsel in major corporates, and their knock-on impact for the law firms who aspire to serve them. Two themes to emerge among the General Counsel surveyed were a strong desire, first, to increase their strategic influence in their organisations […]
Lohfeld Consulting’s article, “6 quick fixes that will improve your company’s win-rate” is an excellent and succinct statement of some of the critical success factors in improving a firm’s win rate. Although written with a focus on defence contracting, Bob’s tips apply across the full spectrum of bid activity. Here are a few observations on the points that […]