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The four “I”s of insightful market analysis

The four ”I”s of insightful market analysis We’ve all come across market assessments that simply have not delivered the goods. For example: Research that did not provide the required insights because it didn’t ask the right questions; Surveys that were intended to provide a rich seam of material for a thought leadership programme, but that [...]

Improving Your Pitch Win-Rate

Lohfeld Consulting’s article, “6 quick fixes that will improve your company’s win-rate” is an excellent and succinct statement of some of the critical success factors in improving a firm’s win rate. Although written with a focus on defence contracting, Bob’s tips apply across the full spectrum of bid activity. Here are a few observations on the points that […]